If you’re new to breaking down stocks, this might come in handy. I’ve thrown together a little list of some of the key things I consider when building my thesis. If I can get down this list and not have many red flags pop up, then I’d be a very happy investor. That said, it’s still also important to consider the current macro environment, but it’s a good place to start.

Fundamentals:
• Is the business easy to disrupt? Do they lock up their IP or have significant brand loyalty?
• Does it have more than a small selection serious competitor? 3 or less is preferred.
• Does it have a way to keep growing revenue for 5+ years?
• Is the balance sheet and income statement healthy? Is it recovering from a macro downturn or sector specific issue?
• Is cash flow good?
• Are they profitable? If they aren’t, how long can their current cash pile keep them going and how will they raise capital?
• What are their debt levels? Debt should be manageable.
• Will they be able to increase margins and net income over the next 5+ years?
• Do they regularly miss or beat expectations for earnings? I don’t like companies that miss a lot. To me it shows poor management.

Example of earnings history from Trading View, With an EPS focus.

• Are you confident with the company’s long-term plan?
• Are you up to date with the latest 10k, 10q and earnings conference call? Really get stuck into the investor relation page on their website.

Example of PayPal’s investor relations page. If a company makes it hard to find this information, don’t invest.

• Are you up to date with any new press release information? Is there any new social media surrounding the company? Is it good or bad?
• How does the P/E and forward P/E compare against its peers? Ideally this would be lower.
• Has the CEO got more than 3 years’ experience? What did they achieve at their prior positions?
• Is the CEO over paid when compared to FCF? You don’t want to see them earning more than the business makes in.
• Is institutional ownership high? I would prefer to start building positions in companies with low institutional ownership and start scaling out as they scale in.
• What is their market cap? Typically, smaller caps will have larger more volatile moves. I love that. Occasionally you will get a mega cap that is VERY cheap and worth capturing though.

Guide to market capitalizations

• Is short interest high? Highly shorted stocks can create HUGE squeezes.
• What does the insider ownership look like? I like to see the top dogs within the company loading up on shares. Don’t forget to account for regular sales though.

Technicals:
• Is price making new highs? I would typically not favour this as the risk/reward just isn’t where I would like it.

Example of price structure I’m looking for.
Example or price structure I would NEVER enter.

• Is there a lot of potential for high returns over the next year? I ideally, I want my positions to have the minimum potential return of 50% a year, preferably more. To find this I measure from the highest price I’m willing to pay for a stock and the take profit where I would close half my position.
• Where is resistance and support? Start off with simple horizontal points and then move on to diagonal on the weekly and daily. I want to see if price appears to be basing ready for a reversal and keeping an eye out for breakouts and retests.
• Are there any clear and obvious patterns? I like to mark out measured moves for these and have them as targets.

Example of a clear and obvious pattern, resulting in a breakout with lot’s of room for the RSI to fill.

• Are Fibonacci levels being respected? I love trading based on these, so it’s key I have these added to my chart ASAP. This will be strong resistance and support points.
• Where are the VRVP volume profile levels? These will also act as strong support and resistance points.
• Is the RSI getting over heated? Ideally, I don’t want to enter positions when the RSI is elevated. Especially on the weekly and monthly.

Example of a sock that likes to fill its gaps (Green dots) and has an open gap still to fill.

• Are there any recent gap downs or ups? Price will want to fill these gaps usually, especially if a stock has a good history of filling them.
• Is there confluence at any of these points? The more of these targets that line up the better. I focus my take profits at those points.


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